Brand Story
“yzby.shop” was founded by Ms. Wu Juanjuan and is affiliated with Yaoyi Department Store, Babu District, Hezhou City. The brand was born out of Ms. Wu’s love for skateboarding and the vision of creating a professional platform for skateboarding enthusiasts. From the beginning, our goal has been to provide high-quality skateboards and an excellent shopping experience, integrating the love of the sport with a commitment to excellence.

Brand Meaning
“YZBY” stands for Youth, Passion, Balance and You. Our brand embodies the spirit of youthful vitality and enthusiasm brought by skateboarding. We strive to inspire creativity and adventurous spirit, combining style with performance to provide products that enhance the experience of every skateboarder. “YZBY” represents the skateboarding world’s commitment to quality and individuality.

Operation Model
We adopt a direct sales model and focus on providing a selection of skateboarding products directly to consumers through our online platform “yzby.shop”. This approach allows us to work closely with manufacturers to ensure a balance between quality and price. By leveraging data and customer feedback, we continuously improve our products and services to meet the changing needs of our customers.

Target Audience
Our main audience includes skateboarding enthusiasts of all levels, from beginners to experienced riders. We particularly cater to a younger crowd who love skateboarding culture and seek unique, high-quality products. Our goal is to meet their various needs with precision and care.

Future Plans
Looking ahead, we aim to expand our product range to include more brands and innovative skateboard accessories. We also plan to explore the establishment of physical experience stores to enhance customer engagement and build a vibrant skateboarding community. Our vision is to become a leading brand in the skateboarding industry through continuous innovation and excellent service.

Contact Us
We welcome your feedback and inquiries. If you have any questions about our products or need more information, please feel free to reach out to us.
[email protected]
Phone:+86 18060544701